Like the saying goes, security is everybody's business and so all hands must be on deck
to ensure protection of users' privacy on the net. From the site owners, service providers to
net users. As a surfer myself, my concern here is how to be able to identify the trusted
certified sites by the trusted certified seal and other trust marks displayed on a site, for one to
be able to know that the site owner has taken steps to ensure protection of visitors and
consumers' privacy and personal information.
A site owner can achieve this by voluntarily investing in third party's verification, validation
and certification, as a way of assuring the visitors, prospects and consumers that the site is free
of malware infections, and other security vulnerabilities that tend to put the site users at risk,
and to reassure the site users that their transactions on the site are safe and secured by the
superior technology being deployed to protect the site users.
That said, there are many types of trust marks and trust certifications, some are targeted
towards ensuring site integrity by the third party company deploying a superior technology
to the client's site to monitor the site for security vulnerabilities, malware infections and other
security weaknesses that hackers can exploit for cyber attacks, detecting and providing solutions
to any security issues detected for the period of contract tenure.
While some other trust marks and trust certifications are targeted towards adherence to best practices in global Data Privacy Management, [ DPM ] advertising compliance controls and privacy
assessments and certification. This means that the trusted certified sites are monitored to ensure
compliance to best practices regarding the collection , storage and use of consumers' personal
information on their websites and apps, and also to ensure the sites are transparent and
accountable to the practices outlined in the privacy policy of the sites.
Whichever way, it's a win-win situation, because a trusted certified site will earn consumers
confidence, gain respect and increase prospect conversion rate which translates to more sales
for the site, while the informed visitors to the site will have no fear transacting business on the
site, knowing the site owner is committed to ensuring consumers' protection on the site.
Have A Pleasant Experience On The Net.
Best Regards
[ Ola - Olatunji ]
Thursday, May 22, 2014
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